In the digital era, the demand for advertising is increasing. Marketing and advertising are considered as one of the best ways to lure the audience and convert them into potential customers. So how to do that?
Well, the advertising posters need to be customized so that the audience can relate to it. This relativity of the target audience with your brand will generate customer loyalty. To get customized posters, one way is to create customized wide-format prints.
Wide-format printing is basically an advertising medium that has been growing in popularity with increasing demand. They are mainly used to support maximum print roll width. The best aspect of wide-format printing is that they provide you with the luxury of a bigger area to work with. Wide-format prints can be applied in creating banners, posters, wallpapers, murals, and more. They are also considered an ideal choice when you wish to print heavy visual or graphic designs. Wide-format prints have bigger images and texts that make them the most effective marketing and advertising tool. They have the potential to create an impact on the target audience and attract customers better than normal-sized materials.
Now that you have a good understanding of wide format printing, let’s understand how customization takes place in such printing techniques.
#1 You Can Choose Between Vector Images And Bitmaps:
As per the experts, when you are making use of wide format prints, opt for vector images instead of bitmaps. Vector images are considered a better choice because they do not have to compromise with space. Every individual pixel has been assigned with a fixed location and color value, irrespective of their shapes, lines, and colors. The location is assigned based on the mathematical equations. By this, it means that however large the image is, it will always offer a sharp appearance. Bitmaps are not considered for wide-format printing because they have a jagged, blocky look if you scale them too far.
#2 While Customizing, You Should Focus On Fonts:
Wide-format prints are used to capture the attention of the audience even from a distance, which means you need to make use of the fonts that not only provide a stylish look but also enhance the readability. You must not make use of the first that is difficult to read, such as sans serif. Follow the tips while choosing the right font for the posters.
1. Choose fonts that have wide spacing between letters, which will make the gaps between words less obvious.
2. Don’t choose the fonts that crowd the letters together. It will make it harder for people to distinguish between individual letters.
3. Don’t opt for bold fonts as they will look crowded.
4. Don’t use fonts that are made with very thin lines. It will not stand out from the background.
The simplest way to check the font readability, you need to back away from the digital screen and read the text from a distance.
#3 Focus On The Color Choices
When it comes to wide format prints, viewing from a distance is the thing that you must always keep in mind. So while choosing the colors that you would be using in the background or for specific elements must be viewable from a distance.
You must pick a background color that contrasts perfectly with the text and graphic elements. It will ensure that viewers can read your banner or sign easily. Yet another trick that you can employ while choosing the color for the background is to keep the color scheme simple. You must not make use of 10 to 15 colors in just one poster. At the max, just 2 to 3 colors.
Another mistake that you should avoid while choosing the color is neglecting the color scheme used in the software. The software makes use of the CMYK color scheme and not RGB. By making use of the CMYK color scheme, you can ensure that you would be having a more accurate color rendition when you make the large scale print.
Summary:
Wide-format printing is applicable to everything right from Signs, banners, or posters. Whichever type of poster you choose, it’s important to ensure that it stands out from the crowd—and creates a huge impact on the target audience. To create an impact you would have to choose the right images, colors, and fonts and also see to it that everything is balanced.